The legal services market grows more competitive each day, making it harder for law firms to stand out. While many marketing companies offer individual solutions, Hibu takes a different approach by providing law firms with synchronized marketing strategies that work together to maximize results.

The Power of Integration

Traditional marketing often treats each channel separately – websites operate independently from social media, while advertising runs on its own track. Hibu breaks down these silos by creating interconnected campaigns where each element strengthens the others. When a law firm updates their contact information or receives new reviews, these changes reflect across all platforms automatically.

For example, when a personal injury law firm in Saint Paul, Minnesota partnered with Hibu, their coordinated approach led to a 96% reduction in incorrect online listings and generated 28 new client reviews within three months. But the real power came from how these improvements amplified their other marketing efforts.

Website + Search: A Powerful Combination

At the core of Hibu’s integrated approach sits their Smart Site technology. These websites don’t just look professional – they communicate directly with search engines in ways that many other sites can’t. By incorporating structured data and advanced technical features, Hibu helps law firms appear more prominently in both regular and voice search results.

The platform ensures that when potential clients search for legal services, they find consistent, accurate information about your firm across Google Business Profile, directory listings, and your website. This consistency significantly improves search ranking and client trust.

Social Media Synchronization

Social media marketing for law firms requires a delicate balance between professionalism and engagement. Hibu’s integrated approach ensures that your social media presence aligns perfectly with your website content and overall marketing message.

The system also helps law firms maintain compliance with state bar advertising regulations across all channels – a crucial consideration that many marketing companies overlook.

Display Advertising That Works Harder

Hibu’s display advertising for law firms doesn’t operate in isolation. Instead, it works in concert with your website and social media presence. When someone visits your website but doesn’t contact you, Hibu’s retargeting system shows them relevant ads as they browse other sites. These ads reflect the specific practice areas they viewed on your site, making them more likely to convert.

Local Search Domination

Perhaps the most powerful aspect of Hibu’s integrated approach is how it helps law firms dominate local search results. By coordinating your website content, business listings, social media presence, and advertising, Hibu creates multiple touchpoints that reinforce your firm’s visibility and credibility.

This multi-channel presence means that whether someone searches for “lawyer near me” on Google, asks Siri for legal help, or browses social media for attorney recommendations, they’re likely to encounter your firm multiple times – each encounter building familiarity and trust.

Measuring Success Across Channels

One often-overlooked benefit of Hibu’s integrated approach is comprehensive reporting. Instead of piecing together reports from different platforms, law firms get a unified view of their marketing performance. This includes website traffic, social media engagement, ad performance, and conversion rates – all in one dashboard.

For law firms ready to move beyond fragmented marketing efforts, Hibu offers a cohesive solution that aligns all marketing channels toward common goals. Their integrated approach ensures that every marketing dollar works harder by creating synergies between different channels.

The result? More efficient marketing spend, better visibility in search results, and ultimately, more qualified leads for your law practice. In today’s competitive legal market, this kind of smart, integrated marketing isn’t just nice to have – it’s essential for growth.